Monterey County Farm Bureau

MCFB Staff

Executive Director

Norm Groot read my commentary

Norm started in Agriculture by pulling weeds at his Dad's nursery when he was five.  After receiving a degree in Business Accounting and Finance at USC, he went into the family business as the Treasurer, working for 14 years to expand the business.  In 1980, Norm was invited to run for a board seat at the Orange County Farm Bureau, eventually serving as President in the early 90's.  After a change to a position with Monrovia Nursery Company, Norm served on the CFBF Board of Directors from 1993 - 1999, and then for a second term starting in 2003 - 2010 (Norm has the distinction of serving the longest of any Director on the State Farm Bureau Board).  Over the years, Norm has gained experience with Agricultural issues on both a statewide and national basis, traveling to Sacramento and Washington, D.C., to lobby legislators and regulators.  Active in policy development and commodity advisory committees at CFBF and AFBF, Norm understands the issues facing California Agriculture and the challenges that today's economics bring to farmers and ranchers.  His nursery work experience has varied over the years in the areas of finance, technology, and nursery production planning, in addition to pulling weeds.

Recognitions include being named Crecit Executive of the Year by CMA Business Credit Services, Los Angeles, and Volunteer of the Year by the California Foundation for Agricutlure in the Classroom.  Norm has served on numerous committees for California Farm Bureau Federation, including Chairman of the Finance Committee, and currently serves on their ad-hoc Membership Committee.

Locally, Norm served six years on the Board of Directors of the Salinas Valley Chamber of Commerce and was Chair for 2015, participates in the Monterey Peninsula Chamber of Commerce's Government Affairs Committee, serves on Board of Directors for the Monterey Peninsula Taxpayers Association, Central Coast Community Health Care, Monterey County Convention and Visitors Bureau, and is active in his Parish at San Carlos Cathedral.  He is a past President of the Nursery Growers Association of California, former Chair of the California Association of Nurseries and Garden Centers' Trade Show Committee, and founding Booster President of Santa Margarita Catholic High School's Marching Band.

With the formation of the local sustainable groundwater agency, the agricultural associations of Monterey County came together to form an organization dealing strictly with groundwater sustainability, the Salinas Basin Agricultural Water Association.  Norm serves as the founding President of this new organization.

Norm is native of Orange County and currently resides in Pacific Grove.  Married to Marcha, a registered nurse and Monterey Bay Aquarium volunteer, they have two married daughters, one a field biologist with Oregon Fish & Wildlife and one a critical care nurse in Central Oregon.  Norm enjoys walking and hiking, gardening, rock 'n roll and movies, an occasional golf game, and traveling to new destinations.

If you'd like to contact Norm you can reach him at our Farm Bureau office or email at:

Administrative Assistant

April Theis

April comes back to Agriculture after a history of extensive administration and support roles.

Agriculture and a strong community spirit were emphasized in her youth when April participated in Future Farmers of America (FFA) and began to cultivate her interest in Ag and Monterey County.

Her return to Agriculture brings April’s 15 years’ experience in various community driven roles.  Her civic desire drove her to accept roles which supported local businesses and bolstered Monterey County, ranging from Architecture to Hospitality.

Most recently, April comes from a hospitality background where she advocated for Monterey, Santa Cruz, and San Mateo Counties directing guests to explore Monterey County specifically.  During that time, April cultivated a 10,000 member online audience through social media showcasing our county’s agriculture, recreation and hospitality.

April completed the AgKnowledge program in 2017, where she learned about agricultural practices and the issues local farmers and ranchers face daily.

Outside of work, April works on programs teaching young girls about the importance of “community spirit” and integrity.   She currently helps run a “Young Women’s” program with her church and has spent the last eight years as a presidency member running primary and youth programs in the area.

April brings a new prespective about Monterey County Agriculture to the Farm Bureau and enjoys being an advocate for Ag.