Monterey County Farm Bureau

MCFB Staff

Executive Director

Norm Groot read my commentary

Norm started in Agriculture by pulling weeds at his Dad's nursery when he was five.  After receiving a degree in Business Accounting and Finance at USC, he went into the family business as the Treasurer, working for 14 years to expand the business.  In 1980, Norm was invited to run for a board seat at the Orange County Farm Bureau, eventually serving as President in the early 90's.  After a change to a position with Monrovia Nursery Company, Norm served on the CFBF Board of Directors from 1993 - 1999, and then for a second term starting in 2003 - 2010 (Norm has the distinction of serving the longest of any Director on the State Farm Bureau Board).  Over the years, Norm has gained experience with Agricultural issues on both a statewide and national basis, traveling to Sacramento and Washington, D.C., to lobby legislators and regulators.  Active in policy development and commodity advisory committees at CFBF and AFBF, Norm understands the issues facing California Agriculture and the challenges that today's economics bring to farmers and ranchers.  His nursery work experience has varied over the years in the areas of finance, technology, and nursery production planning, in addition to pulling weeds.

Recognitions include being named Crecit Executive of the Year by CMA Business Credit Services, Los Angeles, and Volunteer of the Year by the California Foundation for Agricutlure in the Classroom.  Norm has served on numerous committees for California Farm Bureau Federation, including Chairman of the Finance Committee, and currently serves on their ad-hoc Membership Committee.

Locally, Norm serves on the Board of Directors of the Salinas Valley Chamber of Commerce and was Chair for 2015, participates in the Monterey Peninsula Chamber of Commerce's Government Affairs Committee, serves on Board of Directors for the Monterey Peninsula Taxpayers Association, Central Coast Community Health Care, Monterey County Convention and Visitors Bureau, and is active in his Parish at San Carlos Cathedral.  He is a past President of the Nursery Growers Association of California, former Chair of the California Association of Nurseries and Garden Centers' Trade Show Committee, and founding Booster President of Santa Margarita Catholic High School's Marching Band.

Norm is native of Orange County and currently resides in Pacific Grove.  Married to Marcha, a registered nurse and Monterey Bay Aquarium volunteer, they have two married daughters, one a field biologist with Oregon Fish & Wildlife and one a critical care nurse in Southen California.  Norm enjoys walking and hiking, gardening, rock 'n roll and movies, an occasional golf game, and traveling to new destinations.

If you'd like to contact Norm you can reach him at our Farm Bureau office or email at:

Administrative Assistant

April Theis

Biography and picture coming soon!