Monterey County Farm Bureau

Advertising Rates

2014 Advertising Rates

Farm Focus Print Ad Basic Rates

Farm Focus is a quarterly publication, 16 pages, printed in full color.  All rates are for color ads.

 

Base Rate per insert

MCFB Member Discount *

Multiple Insert Discount (per insert)

Full Page

$ 735

$70

$ 50

Two-Thirds Page

$ 535

$50

$ 30

One-Half Page

$ 415

$40

$ 25

One-Third Page

$ 290

$25

$ 16

One-Sixth Page

$ 150

$15

$ 12

Business Card

$ 100

$10

$   5

One-Twelfth Page

$   75

$  7

$   5

1 Inch Box

$   55

$  5

$   4

 

Special Additional Rates

 

Back Cover, Half Page:  $550  /  Exclusive ad on page:  $415 minimum

*Agricultural and Business members only

Submit PRESS Ready files, images 300 dpi and CMYK, fonts outlined, no crop marks.

Email advertising copy to norm@montereycfb.com.

All advertisements must adhere to size dimensions as specified in the mechanicals above.

Maximum of four inserts may be booked for any ad; display will be one month each quarter.

Multiple monthly inserts for the same ad layout must be in non-consecutive months or quarterly.

Links to advertiser’s company website will be included if not specified in the advertisement copy.

Ad copy due: Spring 2-14-14 / Summer 5-16-14 / Fall 8-22-14 / Winter 11-14-14

All advertisers must submit an Advertising Agreement; PDF copy of form here.

 

Monterey County Farm Bureau WebSite Ad Basic Rates @ montereycfb.com

 

Advance payment for all website ads required.  Discount of 10% on rates below for advertisers who also advertise in Farm Focus.  Email advertising copy to norm@montereycfb.com.

 

Ad size

File Size, maximum

Rate / month

Four Insert Discount (per insert)

Banner Ad

800 pixels x 160 pixels

12 KB

$ 500

$50

Vertical Ad

160 pixels x 200 pixels

10 KB

$ 150

$15

Button Ad

160 pixels x 50 pixels

8 KB

$   50

$5

 

Terms & Conditions

Commission: 15% to agencies.  Inserts:  not accepted.  Exclusive ad on page: minimum size ad required to ensure no other advertising on same page: Half page.  If an advertiser wishes to run ads of less than Half page, then other advertising may run on the same page.  If an advertiser wishes to run ads of less than Half page and guarantee no other advertising on the same page, the Half page rate will be required.  Multiple Insert Discounts apply only on Advertising Agreements that are prepaid.

Copy and Contract Regulations

Not responsible for reproduction proofs, art, etc., unless advertiser requests return within 90 days after use.  All copy subject to approval.  No liquor, tobacco, or political advertising accepted.  Publishers reserve the right to reject any advertising at publisher’s discretion.  Rights reserved to revise rates on 60 days notice.  Publishers reserve the right to reject any and all copy deemed unacceptable.  Publishers will not be bound by any conditions appearing on contract or order forms or which may be written or otherwise inserted into advertising contracts or orders, which are at variance with the publisher’s regulations and policies.  Annual contracts are encouraged for advertisers to receive the maximum frequency discount.  Insertions will be billed at the frequency submitted and will not be reduced retroactively to reflect higher frequency earned by additional insertions.  Changes in advertiser’s copy made if instructed prior to deadline for printing, but at advertiser’s risk and expense.  Not responsible for incorrect insertion of key numbers.  No rebate or rerun will be allowed because of error in key numbers inserted as above.

 

Mechanical & Production Requirements

Dimensions

 

Single column width

2-7/32”

Double column width

4-5/8”

Three column width

7”

Depth of column

9-1/2”

 

Ad Dimensions

 

Full Page

Bleed: 8-1/2” wide x 11” tall

Content: 7” wide x 9-1/2” tall

 

Back Cover Half Page

Bleed: 8-1/2” wide x 5-1/2” tall

Content: 7” wide x 4-3/4” tall

 

Full Page

Bleed: 8-1/2” wide x 11” tall

Content: 7” wide x 9-1/2” tall

 

Two-Thirds Page

Vertical: 5-5/8” wide x 9-1/2” tall

Horizontal: 7” wide x 6-1/3” tall

 

Half Page

Vertical: 5-5/8” wide x 9-1/2” tall

Horizontal: 7” wide x 4-5/8” tall

 

One-Third Page

Vertical: 2-7/32” wide x 9-1/2” tall

Horizontal: 4-5/8” wide x 4-3/4” tall

 

One-Sixth Page

Vertical: 2-7/32” wide x 4-3/4” tall

Horizontal: 4-5/8” wide x 2-7/32 tall

 

Business Card

Actual Size, one direction only: 3-1/2” wide x 2” tall

 

One-Twelfth Page

One direction only: 2-7/32” wide x 3-3/8” tall

 

1 Inch Box

One direction only: 2-7/32” wide x 1” tall

 

Click here for Advertising Agreement form.

Click here for advertising rates and specs PDF.